6 YEAR
Business Address: Site 1: Columbine Crossing Centre Shop 2, C/n Columbine Road & John Masefield Drive, Mondeor (Herbal Beverages Manufacturing) Site 2: Memoire Elegante Building, Shop 3 No. 40 Hercules Crescent, Ennerdale, 1826 (Cosmetic, Drops and Dry Tea Manufacturing) Site 3: Plot 278 Fifth Avenue, Mid-Ennerdale 1826 (Warehouse) Site 4: Plot 286 Fifth Avenue, Mid- Ennerdale, 1826 (4800m2 Development Project) Postal Address: P. O. Box 495 Ennerdale 1826 Tel: +27 11 056 8797 E-mail: [email protected] Website: www.hrtradingandprojects.co.za VAT: 4520265200 Export No.: 21465200 Company Registration: 2010/101471/23 Main Members / Directors: Karien Lize Jafta (Member/Executive Director) Nolan Werner Jafta (Member/Executive Director) Monique Shene Jafta (Non-executive Director) SLOGAN: “YOUR ALTERNATIVE, SAFE, NATURAL SOLUTION BACKGROUND a. Company History High Rollers Trading and Projects CC was established in 2010 in Johannesburg, South Africa for the purposes of producing and selling its Lady K branded range of Herbal products. The composition of The Lady K Cancer Bush Herbal products was developed by the then renowned Herbalist and Homeopathic Practitioner Dr. AC Viljoen. The now retired Dr. Viljoen practiced herbal remedies since 1973. Cancer Bush (Sutherlandia frutescens) known as Kankerbos by the ingenious Koisan and Nama people of Southern Africa has been used for centuries for a variety of common issues. It has powerful immune boosting properties and has been classifies as an adaptogen. Cancer Bush very effective with issues that are associated with impaired immune function, blood circulation, stress or general debility of the body. b. What we do We manufacture indigenous, herbal cosmetics, drops and tea’s. Currently on the market 25 different products and gift sets. 2. MISSION AND VISSION a. Mission High Rollers Trading and Projects CC will provide the customer with Total Quality Excellence of Herbal products, cosmetics and service that fully meets their expectations in every respect and is superior in value to that which can be obtained elsewhere. We strive to be a lowest cost, highest quality organisation and thus generate the necessary income to satisfy the aims and aspirations of ours Stakeholders, employees and the communities in which we operate. We will conduct our business with total integrity, ensuring that we meet our vision and values. We will train and develop local people as part of our skills transfer programme. b. Vision and Values Our Vision is to be a preferred provider of Cancer Bush Herbal Cosmetics and Drops and purified water related products to customers who demand quality and exceptional value. Integrity and honesty are our foundation for any decisions and actions. 3. OBJECTIVES, GOALS AND STRATEGY a. Objectives To make available our products and services into the Herbal and alternative herbal market through the Online Buying Network, National and International Retail Groups. Provide our clients with quality products and services while maintaining profitability. b. Business Goals To have over 50% of the herbal market by 2030. c. Growth Strategy Our growth strategy is built around a marketing initiative which empowers our clients to become agents of our products. We have set aggressive but achievable sales growth strategies for the first five years of market entry. 4. PRODUCTS AND SERVICES a. Products High Rollers Trading and Projects CC’s current business activities include the production and sales of the following products: Product Code Product Description ml/g HS CODE Quantity Can Be Produced LK001(a) Facial Cream with Sutherlandia Fruitscence Plastic Container 50ml 50ml 33019040 20 000 LK001(b) Lady K Facial Cream with Sutherlandia Fruitscence Glass Container 50ml 50ml 33019040 20 000 LK002(a) Lady K Body Lotion with Arnica and Sutherlandia Fruitscence – Plastic 200ml 200ml 33019040 20 000 LK002(b) Lady K Body Lotion with Arnica and Sutherlandia Fruitscence – Glass 200ml 200ml 33019040 20 000 LK003 Lady K Perfume for Women 60ml 60ml 330300 20 000 LK004 Lady K Garcenia Cambogia Fruit Extract 100ml 60ml 210112 20 000 LK005 Lady K Lip Gloss 5ml 5ml 33019010 20 000 LK006 Lady K Teeth Powder 30g 30g 280300 20 000 LK007 (a) Lady K Sutherlandia Fruitscence Tea Loose 40g 40g 90210 20 000 (b) Lady K Sutherlandia Fruitscence Tea 20 bags 20 bags 90210 20 000 LK008 Lady K Sutherlandia Fruitscence Capsules 60’s 60’s 2101/1302 20 000 LK009 Lady K Sutherlandia Fruitscence Leave Extract 50ml 50ml 220290 20 000 LK010 Lady K Syzgium Janbolanum Drops 20ml 20ml 22029010 20 000 LK011 Lady K Joints Mountain Tobacco Leave Extract Drops 20ml 20ml 220290 20 000 LK012 Lady K For Women Cimicfuga Root Extract Pain Drops 20ml 20ml 220290 20 000 LK013 Lady K Morning Sickness/ Car or Motion Sickness Drops 20ml 220290 20 000 LK014(a) Lady K Skinny Energy Soft Drink Plastic Container 500ml 220299 20 000 LK014(b) Lady K Skinny Energy Soft Drink Glass Container 250ml 220299 20 000 LK014(c) Lady K Skinny Energy Soft Drink Glass Container 750ml 220299 20 000 LK015 Lady K Gift Hampers 4 Items 33019040 20 000 LK016 Healthy Life for Men Drops 20ml 20ml 220290 20 000 LK017 Healthy Life for Women Drops 20ml 20ml 220290 20 000 LK018(a) Lady K Magnolia and Arnica Bath Salts (Plastic Container) 500g 330730 20 000 LK018(b) Lady K Magnolia and Arnica Bath Salts (Glass Container) 200g 330730 20 000 LK019(a) Lady K Strawberry and Sutherlandia Fruitscence Salts (Plastic Container) 500g 330730 20 000 LK019(b) Lady K Strawberry and Sutherlandia Fruitscence Bath Salts (Glass Container) 200g 330730 20 000 LK020(a) Lady K Bush Ice Tea with Sutherlandia Fruitscence tea Plastic 500ml 210120 20 000 LK020(b) Lady K Bush Ice Tea with Sutherlandia Fruitscence tea Glass 250ml 210120 20 000 LK021 Lady K Arnica Tea Bags 20 bags 90210 20 000 LK100 Lady K Ozone Water 500ml 220210 20 000 LK101 Lady K Devils Claw Capsules 60’s 2101/1302 20 000 LK102 Lady K Kelp Capsules 60’s 2101/1302 20 000 LK103 Lady K Africa Potato Capsules 60’s 2101/1302 20 000 LK105 Lady K Fresh Honey 375ml 04090000 20 000 b. Services We offer Agency services to clients that would like to promote and sell our products within their area. We offer Online Buying options and Exporting to International countries. 5. MANAGEMENT & SERVICES Director Karien Lize Jafta (Managing Director and International Relations) Education and 18 years knowledge/experience of Business Management, Public Relations, Law, Labour Relations, Financing, Administration, Brand Marketing and Merchandising Specialist and PC expertise. Director Nolan Werner Jafta (Health and Safety Director) Education and knowledge in Occupational Health and Safety Act, Labour Relations Act and Procurement, International Relations and Exports. Marketing Monique Jafta (Honours BCom Marketing) Cum lade award. Herbalist A.C. Viljoen Knowledge in composing of remedies and formulas for current and future products according to years of practice use thereof. Sales Manager Lulu Jafta 35 years’ experience in Sales, Managing Johannesburg area. Legal Advocate Suzette Gordon of Gordon and Associates In the legal aspects of the company. Padyachey Accounting, Tax & Internal Audit Services In the tax and financial aspects of the company. OTHER PERSONNELL Hennie S. Viljoen (Marketing Manager- Contracted) 18 years’ experience in the field, doing promotions at stores and representing our brand, recruiting new agent’s distributors. Sebastian Petrus (Sales Manager and Merchandiser Manager Site 2) Managing production and orders. Sanele Mabaso (Production Supervisor) Supervising all production processes and quality control. Clint Keet (Production and Merchandising) Supervising all production processes and quality control. Thapelo Kgoro (Production Manager Site1) Managing production and orders. Lizbeth Kgoro (Dispatch and Courier) Prepare of orders for postage, courier Nationally and Internationally. 6. PORTFOLIO High Rollers Trading and Projects CC 50% growth over the last 5 years and will this year enjoy another 50-100% growth. Chart: Division Structure The Lady K products are being sold in: 15 Pharmacies / Health Organizations / Doctors 26 General Dealers 6 Franchise Stores 305 Agents Nationwide 3 International ALL PRODUCTS ARE TRADEMARKED New products All new products are being branded and trade-marked registered. The competitive edge of the entity’s products/processes with specific reference to: 100 % Cancer Bush products, of the highest quality List of some of our existing customers • Spar Eldoradopark Ext. 2 & 6 Tel: +27 87 351 8239 • Ok Grocer Tel: +27 11 342-0038 • Ennerdale Pharmacy Tel: +27 11 855-3283 • Ormonde Link Pharmacy Tel: +2711 496-3932 • Starling Pharmacy Tel: +2711 211-4170 • Eldoradopark Herbal Lab Tel: +2711 945-5330 Activities already completed or in progress: • Intertec Food and Cosmetic Safety Audits • Exhibitions • Exporting Opportunities • Marketing Agents and Sales Personnel • Professional high-quality stand presentation and branding for shows • Flyers, banners, etc…… • Website • Registered member: • Low cost Pricing strategy • Promotions Number of people to be employed by the entity as a result of the project Planning at a unified goal of 5,000 jobs to create in the next 20 years.
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